Privacy Policy

How Xclusive Desk collects, uses, stores, and protects information across our cloud telephony and IVR platform.

Last Updated: June 2026

1. Introduction

Xclusive Desk (“Xclusive Desk”, “Platform”, “Service”, “we”, “our”, or “us”) is a cloud-based customer engagement, communication, automation, and business productivity platform owned and operated by Xclusive Platforms Private Limited.

Xclusive Desk provides software solutions and related services including, but not limited to:

  • Customer Engagement Platform
  • Contact Center and IVR Solutions
  • Cloud Telephony
  • WhatsApp Business Platform Integration
  • Shared Team Inbox
  • CRM and Customer Management
  • Helpdesk and Ticketing
  • Marketing Automation
  • Campaign Management
  • AI Assistants and Automation
  • Chatbots and Workflow Automation
  • Voice, SMS, and Messaging Solutions
  • Call Tracking, Recording, and Analytics
  • Number Masking
  • Click-to-Call
  • Missed Call Solutions
  • Reporting and Analytics
  • APIs, Integrations, and Related SaaS Products

This Privacy Policy explains how we collect, use, store, process, share, and protect information when you access or use our websites, applications, dashboards, APIs, integrations, communication tools, and related services.

By accessing or using Xclusive Desk, you acknowledge that your information will be handled as described in this Privacy Policy.

2. Scope of This Policy

This Privacy Policy applies to:

  • Visitors of our website
  • Customers who register for or use Xclusive Desk
  • Users invited by customers to use the Platform
  • Business contacts and prospects
  • End users whose information may be processed by our customers through the Platform
  • Users interacting with customer communication channels managed through Xclusive Desk

For customer data processed through the Platform, the customer remains responsible for determining what data is collected and how it is used. Xclusive Desk processes such data to provide the services requested by the customer.

3. Information We Collect

3.1 Information You Provide

We may collect information that you voluntarily provide to us, including:

  • Name
  • Company name
  • Email address
  • Mobile number
  • Job title
  • Account login details
  • Billing information
  • Payment-related information
  • Support requests
  • Account preferences
  • Product configuration details
  • Communication preferences

Where payments are processed through third-party payment providers, card or payment instrument details may be handled directly by such payment providers according to their own terms and privacy policies.

3.2 Business Information

For organizations using Xclusive Desk, we may collect business-related information such as:

  • Business name
  • Registered business address
  • Tax or billing information
  • Business verification information
  • Business contact details
  • Authorized user details
  • Service configuration data
  • Subscription and billing status
  • Compliance-related information required for integrations or platform setup

3.3 Communication and Customer Interaction Data

Depending on the products and services used, Xclusive Desk may process communication-related data, including:

  • Calls and call logs
  • Call recordings, where enabled
  • SMS and message content
  • WhatsApp messages and message metadata
  • Chat conversations
  • Customer support conversations
  • Helpdesk tickets
  • Campaign content
  • Message templates
  • Broadcast history
  • Customer interaction history
  • Conversation assignments
  • Notes, tags, and CRM activity
  • Delivery, read, failure, and status events
  • Voice communication records
  • Automation and workflow activity

Customers are responsible for ensuring that they have the necessary rights, notices, and consents to communicate with their users, leads, prospects, customers, or contacts through Xclusive Desk.

3.4 WhatsApp, Meta, and Integration Data

When customers connect third-party platforms or integrations, we may receive and process information authorized by the customer through those platforms.

This may include information from:

  • Meta Business Platform
  • WhatsApp Business Platform
  • Facebook Login for Business
  • Instagram integrations
  • Telephony and carrier providers
  • SMS providers
  • Email providers
  • Google services
  • Microsoft services
  • CRM systems
  • Payment providers
  • Cloud service providers
  • Other authorized third-party applications

For WhatsApp Business and Meta integrations, we may process information such as:

  • Meta Business Account information
  • WhatsApp Business Account information
  • WhatsApp Business Account ID
  • Phone number ID
  • Connected phone numbers
  • Business profile information
  • Message templates
  • Template status and quality information
  • Webhook events
  • Messaging events
  • Message delivery and read statuses
  • Customer conversations
  • Permissions granted during onboarding
  • Integration configuration details

We only access information that customers authorize through the relevant third-party platform or integration flow.

3.5 Technical and Usage Information

We may automatically collect certain technical and usage information when you use our websites, applications, APIs, or services, including:

  • IP address
  • Device information
  • Browser type
  • Operating system
  • Login activity
  • Session information
  • Usage statistics
  • Diagnostic data
  • Error logs
  • API activity
  • Feature usage
  • Cookie information
  • Security event logs
  • Performance data

This information helps us operate, secure, maintain, and improve the Platform.

4. How We Use Information

We use collected information to:

  • Provide, operate, and maintain Xclusive Desk
  • Create and manage customer accounts
  • Authenticate users and secure access
  • Process subscriptions, billing, and payments
  • Enable communication services
  • Manage customer conversations
  • Deliver messages, calls, campaigns, and notifications
  • Provide CRM, helpdesk, automation, and reporting features
  • Configure and manage integrations
  • Provide customer support
  • Monitor platform usage and performance
  • Improve products, features, and user experience
  • Detect, prevent, and investigate fraud, abuse, and security incidents
  • Maintain audit logs and operational records
  • Communicate service updates, alerts, and administrative notices
  • Comply with legal, contractual, regulatory, and platform obligations

5. AI and Automation Features

Xclusive Desk may provide AI-powered features such as assistants, chatbots, workflow automation, conversation summaries, recommendations, routing, classification, and analytics.

When customers use AI or automation features, relevant customer data, conversation data, prompts, instructions, and interaction data may be processed to deliver the requested functionality.

Customers are responsible for ensuring that their use of AI and automation features complies with applicable laws, privacy obligations, consent requirements, and industry-specific regulations.

6. Legal Basis for Processing

Where applicable law requires a legal basis for processing personal information, we may process information based on:

  • Consent
  • Performance of a contract
  • Legitimate business interests
  • Compliance with legal obligations
  • Protection of rights, security, and safety
  • Customer instructions where we act as a service provider or processor

The applicable basis may depend on the type of information and the context in which it is processed.

7. Customer Data and End User Data

Customers may upload, import, generate, or process data relating to their own customers, leads, employees, agents, users, contacts, or end users through Xclusive Desk.

Customers retain ownership and responsibility for their customer data.

Xclusive Desk processes such data only to provide the Platform and related services, including communication, automation, CRM, helpdesk, analytics, reporting, integrations, and support functionality.

Customers are responsible for:

  • Obtaining necessary consents
  • Providing required notices
  • Maintaining lawful contact lists
  • Complying with anti-spam and marketing laws
  • Respecting opt-outs and unsubscribe requests
  • Complying with third-party platform policies
  • Ensuring lawful use of communication channels

8. Data Sharing and Disclosure

We do not sell customer data.

We may share information in the following circumstances:

8.1 Service Providers

We may share information with trusted service providers who help us operate, maintain, secure, host, support, analyze, or improve our services.

These may include cloud hosting providers, infrastructure providers, payment processors, analytics providers, support tools, communication providers, and security vendors.

8.2 Integration Providers

When a customer connects a third-party integration, we may share or receive information with that integration provider as necessary to provide the requested service.

Examples include Meta, WhatsApp, Google, Microsoft, telephony providers, SMS providers, CRM systems, and payment providers.

8.3 Legal and Compliance Requirements

We may disclose information where required by law, regulation, legal process, court order, governmental request, or regulatory obligation.

8.4 Protection of Rights and Security

We may disclose information where necessary to protect the rights, property, security, customers, employees, partners, or operations of Xclusive Desk, Xclusive Platforms Private Limited, or others.

8.5 Business Transfers

If we are involved in a merger, acquisition, restructuring, financing, or sale of assets, information may be transferred as part of that transaction, subject to appropriate confidentiality and legal protections.

9. Third-Party Services

Xclusive Desk may integrate with or link to third-party platforms, websites, applications, APIs, or services.

These third-party services operate independently and may collect or process information according to their own terms and privacy policies.

We are not responsible for the privacy practices, security practices, availability, policies, or actions of third-party providers.

Customers and users should review the applicable terms and privacy policies of third-party services before connecting or using them with Xclusive Desk.

10. Data Retention

We retain information for as long as necessary to:

  • Provide services
  • Maintain customer accounts
  • Fulfill contractual obligations
  • Resolve disputes
  • Provide support
  • Maintain security and audit records
  • Comply with legal, tax, regulatory, and accounting obligations
  • Enforce agreements and platform policies

Retention periods may vary depending on the nature of the data, customer configuration, applicable laws, contractual obligations, and operational requirements.

Customers may request deletion of their data as described in our Data Deletion Policy.

11. Data Security

We implement appropriate technical, administrative, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, misuse, or destruction.

Our security measures may include:

  • Role-Based Access Control
  • User Permission Management
  • Tenant-Level Data Segregation
  • Secure Authentication
  • Encryption in Transit
  • Secure API Communication
  • Audit Logging
  • Infrastructure Monitoring
  • Backup and Recovery Procedures
  • Access Monitoring
  • Security Reviews
  • Incident Response Procedures

No method of transmission or storage is completely secure. However, we continuously work to improve our security practices and protect customer information.

12. International Data Transfers

Customer information may be processed, stored, or transferred in countries where Xclusive Desk, its service providers, infrastructure providers, or integration partners operate.

Where required, we take reasonable steps to ensure that appropriate safeguards are in place for such transfers.

13. Cookies and Similar Technologies

We may use cookies and similar technologies to:

  • Maintain user sessions
  • Authenticate users
  • Remember preferences
  • Improve platform functionality
  • Analyze website and product usage
  • Enhance user experience
  • Monitor security and performance

Users may control cookies through browser settings where supported. Disabling cookies may affect certain platform features.

14. User Rights

Depending on applicable laws and your location, you may have rights to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of information
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent where processing is based on consent

Requests may be subject to identity verification, legal limitations, customer authorization requirements, and retention obligations.

To exercise these rights, please contact us using the details below or refer to our Data Deletion Policy.

15. Data Deletion

Users and customers may request deletion of personal information or account-related data by following the process described in our Data Deletion Policy.

Certain information may be retained where required for legal, regulatory, tax, accounting, security, fraud prevention, audit, dispute resolution, or contractual purposes.

For data controlled by third-party platforms such as Meta, WhatsApp, telephony providers, payment providers, or other connected services, users may need to contact those providers directly or manage deletion through the relevant third-party platform.

16. Customer Responsibilities

Customers are responsible for:

  • Ensuring lawful use of Xclusive Desk
  • Obtaining necessary consents from their users and contacts
  • Providing appropriate privacy notices
  • Managing user permissions and access controls
  • Maintaining accurate account information
  • Protecting login credentials and API keys
  • Complying with communication, marketing, data protection, and industry laws
  • Complying with third-party platform terms and policies

Customers using messaging, telephony, campaign, automation, or AI features are responsible for the content, timing, recipients, legality, and compliance of their communications.

17. Children’s Privacy

Xclusive Desk is intended for business use and is not directed to children.

We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete such information where required.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, business practices, or platform functionality.

When we make material changes, we may notify users through appropriate channels such as website updates, platform notifications, or email communications.

The latest version of this Privacy Policy will always be available on our website.